create joy through design

rachael mcardle

Passionate about creating and the user experience.

I’m multifaceted and it’s hard to capture the essence of who I am on a piece of paper. If you've come to this web resume I created then you already get a sense of my multiple skills.

I love to create, and the many ways this presents itself. It could be a new product, new website, new design or even a simple power point. Creating is my jam and it’s what makes me want to get out of bed in the morning.

Even though I'm a creative at heart I have a very strong sales and marketing background. I pivot easily and embrace learning new skills and technologies. I’m a problem solver and "challenge accepted" type of gal. I thrive in a team environment that is working on a unified goal. I love how people think and I'm super curious about the mindset behind their decisions.

In my spare time you can find me sketching out new designs for digital art, pouring some home made candles, making pancakes or chasing around my naughty little chihuahua named Milo.

technical skills

Creative Platforms

Trained in the creative applications of Photoshop, Illustrator, InDesign, Lightroom, AdobeXD Final Cut Pro and YouTube.

Coding

Familiar with general front end coding such as HTML5 CSS3 Javascript and JQuery.

Sales and Travel platforms

Fluent in SalesForce, Hubspot and Travel Software systems such as Apollo, Sabre and Concur.

Office Systems

Proficient with every day office systems such as Microsoft Suite and PowerPoint, Outlook, Google Suite, Slack and Excel.

experience

Global Program Manager
BCD Travel
2023 - Present

Responsible for client retention, contract negotiation and implementation of products. Drive sales growth and profitability through effective product up-selling. Develop and maintain relationships with key decision makers across multiple regions. Establish and executa a Global Business Plan to achieve and measure the objective of the clients travel program.

Director of Marketing
BEKHealth
2021 - 2023

Start up life. If you know, you know. Currently oversee the company's promotion and advertising efforts to drive sales and build brand awareness. Developed an overall marketing plan, approved campaigns and measured the return on investment of various advertising methods. Handled all the HR, new hire onboarding, and conference planning. Set up the operational structure of invoicing, bill payments, and expenses. Built the company website, created their logo, branding and all graphic design assets used.

Freelance Graphic and Web Designer
Rachael Mac Designs
2017 - Present

Website Builds, logo design, illustrations, marketing and social collateral. Some clients include: BEKHealth, Mainstay Academics, Avis, Balance by Nature, ProDigital Pacific and Demo for Your Reno.

Pancake Paperie
Owner
2017 - Present

Sole creative, designer and illustrator for a stationery line of sarcastic and funny greeting cards, gift wrap, candles and stickers. Created all products and designs. Responsible for the production of all forms of marketing materials including website development, trade show materials and social media accounts. Set up retail and wholesale accounts.

American Express Global Business Travel
Manager of Business Development
2018 - 2021

Sell complex travel management software solutions to fortune 500 companies. Oversee onboarding and implementation of new clients. Negotiate complex and multinational contracts.

Flight Center Travel Group
Regional Director of Sales
2009 - 2017

Led a team of twelve Business Development Managers in 4 different cities. Mentor and educate new hires on travel technology services and products. Work with C level suite management to execute new products and service launches.

portfolio

Every piece of work I create starts with an even better story. Below you will find a few highlights of my work. Like what you see? View my complete online portfolio here: Rachael McArdles Portfolio

testimonials

There is no higher compliment than a referral or recommendation.

education

University of California San Diego

Graphic and Web Design Certificate

Udemy Academy Full Stack Development

2020 Web Development Bootcamp

Trend College Vancouver B.C.

A.A. Travel and Tourism

Columneetza Sr Secondary

High School Diploma

contact me

Have a question? Let's connect.

Address

San Diego, CA, USA

Phone Number

+1 213 400 6030